How travel specialists aid conservation

Our friend Sue Ockwell has worked at promoting the Association of Independent Tour Operators (AITO) for more than 30 years, so we were surprised to hear that the organisation was adopting a new – and even longer – name. We asked her to explain.

I’ve known AITO (, a trade organisation that gathers under its umbrella some of the best independent tour operators based in the UK, for many years, writes Sue Ockwell. And I think they’ve hit the nail on the head by rebranding themselves as “AITO, The Travel Specialists”. The new name explains much more clearly exactly what AITO members do. Quite simply, they specialise in travel!

Their new Directory of Members for 2019 has just been published, and includes a great selection of travel specialists offering a myriad of types of travel and locations worldwide – all backed up with a promise of personal, caring service and knowledgeable advice.

But perhaps just as important is members’ pledge to support Sustainable Tourism initiatives. I watched the BBC’s Drowning in Plastic documentary on TV a few weeks ago, and it became obvious to me that we need to do much more on the sustainability front, for the sake of the planet’s health and to ensure that our children and grandchildren can enjoy enrichment through travel in the way that we have been able to do.

By holidaying with one of the 120-plus AITO members, you can relax in the knowledge that you are not only delivering positive benefits to the host destination but also that you can enjoy complete peace of mind about the important basics, such as expert personal service, high standards and financial security.


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